THIS IS PURA VIDA
Pura Vida literally means 'pure life', but that's not what we're about.
In the beautiful Costa Rica, 'Pura Vida' is a lifestyle. To live a peaceful, uncomplicated life with deep appreciation of nature, family and friends. It reflects a grounded sense of wellbeing, happiness and satisfaction. That is what we're about!
With a background in biology and psychology, a passion for supporting the well-being of people and planet, and a tropical soul, Juliana wants to transform your relationship with food to one that is positive and strong. A relationship that goes from person, to community, to planet.
She started Pura Vida with the specific goal to do just that, pairing personalised nutrition advice with the principles and frameworks of:
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NON-DIET NUTRITION
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INTUITIVE EATING & HAES (HEALTH AT EVERY SIZE)
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SUSTAINABLE LIFESTYLE
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BEHAVIOURAL NUTRITION
NON-DIET NUTRITION
REJECT DIET CULTURE AND REDISCOVER YOUR POWER
Each time we start a new diet, we give away our autonomy, disregarding our body's needs and put ourselves even further from ever having a positive relationship with food.
Choosing to reject diet culture will allow you to rebuild your innate skills as a confident eater, relearn your internal hunger and satiefy cures, maximise your enjoyment of foods, and shed the guilt and body shame that diet culture has led us believe to be true.
WE WANT TO:
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Contribute to a world of healthy people, who have a strong connection and respect for themselves, food and nature.
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Actively assist in the fall of diet culture, along with its confusing food rules and destructive body image ideals.
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Support the rise of sustainable food systems that allow people to eat healthy, fresh, local food that nourishes the body without depleting the planet.
If this is what you want, and you like how we think, then you're in the right place!
IS THIS WHAT YOU WANT?
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To stop feeling confused, guilty, worried and numb about your food choices?
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A fresh perspective, something more than just instructions on what to eat?
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Build your own version of a good and healthy life?
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Make a difference in building a better world?
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Go for a swim without worrying what your body looks like?
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Proudly contribute home grown herbs to a salad at a friend's place?
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Feel a deeper connection to the natural environment you live in?